LADY FOOT LOCKER
To introduce the new 2013 spring collection, we developed the SWEAT IN STYLE campaign. More than a tagline Sweat in style is a statement for all women to feel feminine and sexy while working out. To prove it we physically drained our models during an intense workout and photographed them directly after.
The sweat was real, the photos were not retouched, and our model looked stunning.
Photographer: Ture Lillegraven